Bringing them to the local consumers for the first time in the city, the Millet Network of India (MINI) partnered with NGOs — Sabala and Sarada Valley Development Samithi (SVDS) — to launch its outlet at The Indian Women’s Association, Dabagardens, on Sunday.
A biodiversity festival was organised by involving 60 farmers from Madugula, Kothavalasa, and Cheedikada mandals, and Anakapalle, among other areas.
To create awareness on millet consumption, farmers took out a procession, carrying placards and banners, playing drums, and dancing to the beats ofTappeta Gullu.
After inaugurating the store, District Collector N. Yuvaraj emphasised the need to bring the organic produce under single brand concept.
“To overcome the crisis of promoting multiple brands in retail trading and increase the reach of millets, the produce should be brought under single brand label,” he said.
Mr. Yuvaraj told the farmers that there should be a shift in their thought process to adapt themselves to traditional millet farming rather than switching over to cash crops.
Stressing the need for better understanding of market trends, the Collector promised that he would extend institutional credit support to the farmers.