Ideology prevents wheat growers from converting to more profitable methods, new study shows

Newswise — FAYETTEVILLE, Ark. – U.S. wheat growers resist converting to a more profitable method of farming because of ideology – their personal beliefs about organic farming – rather than technical or material obstacles, according to a new study co-authored by a University of Arkansas researcher.

Funded by the U.S. Department of Agriculture, “Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture” was authored by Melea Press at the University of Bath in England, Eric Arnould at Southern Denmark University, Jeff Murray at the University of Arkansas and Katherine Strand at McGill University in Canada. Their study was published in the November issue of the Journal of Marketing.

Read more: http://www.newswise.com/articles/ideology-prevents-wheat-growers-from-converting-to-more-profitable-methods-new-study-shows