How to change global consumption patterns | Smart Eco Action

We may value an object we own for multiple reasons:

Its utility (it serves an important function)

Its price (we sacrificed a lot to have it)

Its uniqueness (non-replicability, scarcity or non-replaceability), which is related to its price

Sentimental value (memories, usually priceless)

When I was a young girl, my mom used to tell me the story about how she got her first jeans at the age of 20 and how she kept them for years and years. As a kid I was taught that things should be kept, taken care of and valued. Not necessarily because they were scarce, but because they were valuable. My brother and I would be reminded by our parents to only take as much food as we could finish; I wore my brother’s clothes when he grew out of them and passed mine to a friend family that had a younger girl. Not because my family is poor but because these things still had utility value. A whole branch of the service industry existed – that of “repair” (of shoes, watches, appliances) which has shrunk considerably.

Read more here: How to change global consumption patterns | Smart Eco Action.